JC Penny Returns to WeslacoWESLACO, TX – The Weslaco JC Penney store opened October 2, 2009 and the economic impact from local sales tax will be felt for years to come. However, Weslaco has seen a positive impact since the construction began on the 104,000 square foot store more than a year ago. Money has been spent in Weslaco as contractors and equipment were hired to prepare the land and construct the building as well as the folks who are merchandizing the store. Local hotels, eateries and entertainment venues have benefited. The store is getting ready to open and more than 125 people have been hired, most of them from the Weslaco area. Ventures like this create so much more than just sales and property tax for the area; the impact begins from the earliest stages and has a lasting impact.
The Weslaco trade area has more than 200,000 people residing in a ten-mile radius of Texas Blvd and the Expressway. Money from this population for years has been spent in McAllen and other metropolitan areas for goods and services that can now stay in our trade area. Hernan Gonzalez, the Executive Director of the Economic Development Corporation of Weslaco says that bringing in retailers like JC Penney will begin to stop the leakage of those dollars. “Bringing in JC Penney is just the beginning of the phase. We will be able to attract other national retailers and restaurants to our city, which will keep more of our trade dollars here. It’s a cycle,” he adds. “Once you begin this cycle you then can attract more visitors to the area’s attractions like downtown and the nature centers. Everyone benefits.”
The General Manager of the Weslaco JC Penney, Maribel Jacquez, has been a dedicated employee of the retailer for last 16 years but has been a loyal shopper of the store since she was a child. She grew up in a farm community outside El Paso, Texas and has fond memories of driving into the city with her mom to shop at JC Penney, never dreaming that one day she would be running her own store for the company. On one of those outings to the El Paso JC Penney, she applied for a job and was hired on the spot and has been with them since. Reopening a JC Penney store in Weslaco means so much more for Ms. Jacquez, “it means we are back to stay and make a difference in our community!” She feels strongly that the staff at the store is proof of the commitment that Weslaco has in its people and their desire and willingness to grow. She adds “Weslaco has been amazing! We appreciate the support that we have received at our new location. It has been a joy to see the anticipation growing as customers show up daily to see if the store is open.” The customers are excited and ready to shop and the staff cannot wait to open their doors. JC Penney is very committed to the communities which it serves. Ms. Jacquez said in Weslaco they will be supporting the 4H programs with volunteers as well as financial donations.
The assistant store manager, Susie Hernandez has been with JC Penney for many years, starting with the McAllen store and then the Edinburg store last year. She is excited to be part of the growth of the company as she helps in opening another new store in the valley. “Weslaco is an exciting place to be these days – The community wants growth. You can see it in their efforts such as beautification projects and revitalization of downtown,” said Hernandez.
The long anticipated opening of the new JC Penney store in Weslaco has deeper meaning for Sales Manager, Jesse Rodriguez. The Weslaco native started with JC Penney more than thirty three years ago while he was still in high school, and then continued to work for the store while going to college and made it his career once he earned his degree. When JC Penney closed its doors in downtown Weslaco he worked for the McAllen store. It is with great pride that he is part of the opening of the new store in his home town. He knows that the people are starving for this type of establishment. “JC Penney is a company you can be proud to work for, but I take greater pride in the fact that I’m helping to bring this store back to Weslaco and in a big way,” Rodriguez said. “The store front right on the expressway shows people that as a city, we are growing and have a lot to offer visitors and the people who choose to make Weslaco their home,” he added.
The opening of the Weslaco JC Penney store is not just about the economic impact it will have on the city, it is about jobs, the people and more importantly the community.
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